(as of Apr 28, 2024 02:52:15 UTC – Details)
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes:
All-new examples, tools, resourcesUpdated step-by-step writing frameworkAdded and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)The same witty and practical how-to approachHow to attract and retain customers with stellar online communicationHow to choose your words well, sparingly, and with honest empathy for your customersBest practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you writeInspiration. Confidence. Fun.In this book, you’ll discover:
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
From the Publisher
Many of us have the idea that the ability to write well is a gift bestowed on a chosen few. Writing well is considered an art, linked murkily to muse and mysticism and magic.
So, we think there are two kinds of people: the writing haves―and the writing hapless, for whom writing well is a hopeless struggle. Like trying to carve a marble bust with a butter knife.
But I don’t believe that. Neither should you.
The truth is this: Writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.
We are all capable of producing good writing. We all have that magic within us.
―Ann Handley, author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
The Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience
UTILITY
Utility means you clearly help people do something that matters to them―you help them shoulder their burdens, you ease their pain, you help them make a decision.
INSPIRATIONInspiration means our work is inspired by data or it’s creatively inspired (or both). It’s fresh, different, well-written, well-produced, nicely designed―and it feels like it could come only from you.
EMPATHYEmpathy means you relentlessly focus on your customer. You view the entire world through their eyes―because everything the light touches…!
ABOUT THE AUTHOR
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.
Publisher : John Wiley & Sons Inc; Expanded edition (October 25, 2022)
Language : English
Hardcover : 412 pages
ISBN-10 : 1119854164
ISBN-13 : 978-1119854166
Item Weight : 1.4 pounds
Dimensions : 6.38 x 1.43 x 9.3 inches